MarTech
BrandON is an app that is all about discounts, showcasing all promotions held in stores at the moment for your immediate enjoyment. The app user can find the best promotions nearby and share new promotions with other BrandON users.
The Winalife team was responsible for rebuilding the old version of BrandON, giving it a modern, new design. Our work included: research, UX/UI design and mobile application development, along with Quality Assurance and Project Management.
Company: Omega HighTech Ltd.
Industry: MarTech
Location: Hong Kong, China
Time: 2021 - 2022
Our role:
Development
Design
Project Management
QA
Research
Technology used:
React Native
PostgreSQL
Firebase
Angular
Figma
BrandON is a mobile app from Hong Kong allowing customers to reward themselves with a guilt-free shopping. The app not only offers exclusive discounts and promotions but also helps discover new stores around its fast-growing community of smart shoppers.
Winalife team was responsible for rebuilding the old version of BrandON, giving it a modern, new design. Our work included: Research, UX/UI Design and Mobile Application Development, along with Quality Assurance and Project Management.
The client joined Winalife when another Software House abandoned the project, therefore, we had to start from scratch.
Refactoring the application from Ionic to React Native
Refactoring the CRM and CMS Platforms to a new database structure. Implementing jetAdmin so that clients and content management was easy and visual.
It was necessary to create a missing design system for the current version of the application and design a refreshed UI.
Application performance optimization
Refactoring the application from Ionic to React Native
Refactoring the CRM and CMS Platforms to a new database structure. Implementing jetAdmin so that clients and content management was easy and visual.
It was necessary to create a missing design system for the current version of the application and design a refreshed UI.
Application performance optimization
The need to refactor the application to a different language in order to implement new features.
The need to refactor the previous CMS, add CRM functionality, and migrate the database in order to implement new features.
Launching marketing and acquiring traffic to the application after successfully refactoring and developing new features.
Ensuring that the CRM & CMS Platforms work correctly and enable our client to acquire the business.
It was not easy, but we managed. Check our achievements!
This increases the performance and speed of the application. It also gives flexibility and enables the application to be published simultaneously on iOS and Android.
Working on the project iteratively, we were able to improve the code version control processes, testing, and the process of adding new features.
This allows for better data management and easier use of data in the application. Relational databases are more flexible and allow for easier creation of complex queries, which can contribute to improving the functionality of the application.
This allows for content management in the application from the administrative panel. This way, the people responsible for the content will be able to easily add, edit, or delete it without the need to intervene in the code of the application. This in turn will allow for faster updating of content and better adaptation to the needs of the users. In addition, the platform has been enhanced with CRM functionality to enable the management of business clients and paid content published on their behalf.
